The Pygmalion Effect, also known as the Rosenthal Effect, is an intriguing phenomenon in which an individual's performance is shaped by the expectations of those around them. It can have powerful implications in any field, and the eyecare industry is no exception. In this blog
The dreaded job description. Sometimes seen as a necessary evil for hiring, the job description is actually a vital part of the process—and it doesn’t have to be a painful one, either. Your eyecare job description serves as the foundation of your hiring and provides
Employer branding is a type of marketing that showcases your company and the employment experience in its entirety. It’s also one of the most discussed topics among business leaders—and its importance spans far beyond LinkedIn. That’s right, employer branding is far more than a buzzword-y business
How do you plan to handle hiring in 2023? You’re probably already considering this question—and if you aren’t, you should start—but planning for an entire year, especially when a recession may be imminent, can be tough. Among other questions, you may be wondering: What will the
You’ve probably heard it a million times: COVID-19 has changed how we work, where we work and our processes for hiring. After nearly three years of seismic shifts, we’re still raising questions especially when it comes to hybrid work. Can you pay your employees less
From our inception through today, imatters has remained dedicated to providing meaningful talent solutions to the eye care community. Throughout our time in the industry, we’ve noticed many eye care, optometry and ophthalmology recruiters practiced a sort of one-size-fits-all approach, creating gaps in knowledge and