One of the most difficult yet inevitable tasks to perform in recruiting is sending a rejection letter to a candidate. The writer must find a way to break the disappointing news in a way that will make the candidate feel appreciated. They put in a
The Pygmalion Effect, also known as the Rosenthal Effect, is an intriguing phenomenon in which an individual's performance is shaped by the expectations of those around them. It can have powerful implications in any field, and the eyecare industry is no exception. In this blog
The dreaded job description. Sometimes seen as a necessary evil for hiring, the job description is actually a vital part of the process—and it doesn’t have to be a painful one, either. Your eyecare job description serves as the foundation of your hiring and provides
Employer branding is a type of marketing that showcases your company and the employment experience in its entirety. It’s also one of the most discussed topics among business leaders—and its importance spans far beyond LinkedIn. That’s right, employer branding is far more than a buzzword-y business
From our inception through today, imatters has remained dedicated to providing meaningful talent solutions to the eye care community. Throughout our time in the industry, we’ve noticed many eye care, optometry and ophthalmology recruiters practiced a sort of one-size-fits-all approach, creating gaps in knowledge and
For nearly two decades, imatters has remained dedicated to providing lasting talent solutions to the eye care community. Throughout our time in the industry, we noticed many eye care recruiting firms practiced a more one-size-fits-all approach, resulting in a general lack of knowledge and depth.