Attracting tech-savvy professionals to your eyecare practice can be key to staying competitive and providing top-notch services to your patients. Tech-savvy professionals are individuals who are well-versed in the latest technologies and trends in their field, making them invaluable assets to any practice. But how can
Trust and reliability are fundamental virtues. Building and maintaining a reputable practice hinges on hiring individuals with the right qualifications and character. The recent incident just down the street, where a front desk employee caused a shocking loss of $44,000, underscores the critical importance of
One of the most difficult yet inevitable tasks to perform in recruiting is sending a rejection letter to a candidate. The writer must find a way to break the disappointing news in a way that will make the candidate feel appreciated. They put in a
The Pygmalion Effect, also known as the Rosenthal Effect, is an intriguing phenomenon in which an individual's performance is shaped by the expectations of those around them. It can have powerful implications in any field, and the eyecare industry is no exception. In this blog
The dreaded job description. Sometimes seen as a necessary evil for hiring, the job description is actually a vital part of the process—and it doesn’t have to be a painful one, either. Your eyecare job description serves as the foundation of your hiring and provides
Employer branding is a type of marketing that showcases your company and the employment experience in its entirety. It’s also one of the most discussed topics among business leaders—and its importance spans far beyond LinkedIn. That’s right, employer branding is far more than a buzzword-y business