Meet us at vision expo!

imatters will be walking the floor and is on call to schedule meetings throughout the show.

Give us a call- 866.412.4115 or email to schedule your meeting!

why culture matters

why culture matters

It’s time to interview !

imatters understands exactly where you are and what is happening.  To make it as easy as possible to make the right decision, We’ve outlined the five key characteristics to look for in a company culture.

Finding the right culture fit takes time, but it’s the greatest investment you’ll make.

  1. Low Turnover:

When it comes to your interview, don’t be afraid to ask how long the previous person worked in that role. Ideally, you want to learn and grow in a position for at least two years. Joining a company with happy co-workers who are passionate about what they do will make you want to work harder.

  1. Great Training:

It’s also important to ask what kind of training programs the company offers. Learning a new skill not only raises your worth in the eyes of your boss,  and can give you a personal boost of self-confidence. If your company doesn’t offer the training that you are interested in don’t be discouraged, a quick Google search will lead you to online classes that you can take on your own. Learn from the best, go to your National Associations in the eyecare industry. We have found they are more than willing to assist in your development

  1. No Egos:

Remember, you’re interviewing a company as much as they’re interviewing you. Come to that meeting with a plan of action on how you could grow the position by working with others. You want to be in a culture where employees get praised and rewarded on a job well done. Steer clear of environments where workers are pitted against each other. You’ll find the best work you do will come from the help of others.

  1. Feedback’s a must! 

Ask: does this company stage reviews regularly? Or, possibly even more importantly, do these reviews allow the employee to give their advice on the pros and cons of the process? Always make sure when you’re giving feedback to your boss, to start with what’s working first. As for what’s not working, come with a thoughtful solution for making things better. Never finger point or cast blame on co-workers.

  1. Work-Life Balance:

One of the key components to work-life balance is management. Great managers know how to delegate, train and hire the best talent. Work-life balance means 8-9 hour days with a lunch break, two weeks plus paid vacation and PTO days. The occasional late night or weekend work is okay, and should be expected. Come to work focused and stay on task. If you find yourself in the office late every night, never be afraid to ask for help, especially if it’s known you’re taking on a lot!

imatters knows staffing. for 13 years in staffing and 50+ years knowledge in  the eyecare field – we wanted better for ourselves and our community. imatters offers top talent, skilled recruiters and proven techniques to assist our clients and candidates to develop those paths of education and growth.

we are in it for the long haul, learn more about us at or give us a call at 866.412.4115

How to Approach Each Interview for Maximum Efficiency

Somebody came more prepared than others...Quality interviews are crucial for the success of your company during the hiring process.

As you continue to hire new people, asking the right questions in an interview will help ensure you get a clear snapshot of who your candidates are right from the start. So, how do you know if you are asking the right questions to best identify if a candidate is a proper fit?

Taking the time to ask hard-hitting questions in each interview will increase the likelihood you’ll uncover any potential issues with a candidate early.

For example, how the candidate chooses to respond to questions that require an in-depth response will provide a better understanding of who they are, and therefore, make it easier to make the best decision in choosing your next employee.

Furthermore, this will also help save time and money by possibly uncovering any problems that would arise down the line.

A good strategy I like to use to help uncover information about candidates is what I like to call the “linking approach”.  The linking approach refers to the way the questions are posed to the candidate by having questions build off each other to form a grander story about the candidate’s previous experiences.

For example, to best use this method, the interviewer begins with a generalized and open question, such as identifying a specific item on the candidate’s resume and asking them to talk about it.

Depending on how the candidate chooses to respond to the initial open-ended question, this opens up a wonderful opportunity to ask more detail-oriented questions related to the one initially asked, such as:

How did you get into eye care?

What do you love about your career?

Would you recommend a friend or family member consider a career in eyes?

What goals do you have in making a career move to our practice?

Managers and Leaders-

Tell me about your best experience in eyes

  • What did you contribute to make that a success?
  • Were you happy with the result?
  • Were you solely responsible, or did you work with a team?
  • What were some challenges you ran into, and what did you do to overcome them?
  • How do you see yourself here in our practice?

Although each interview process ranges based on position, and level of experience, using the aforementioned method during an interview offers a conversational approach and challenges each candidate to be as specific as possible.

Furthermore, inviting a candidate to elaborate on examples of successful and difficult situations in their professional life will provide you, the employer, with valuable insight to their previous experience and illustrate how well they may perform in your current job opening.

While it can be tough to identify weaknesses in potential candidates, it is extremely important to differentiate a qualified candidate from just an average candidate.

The trick is asking the right questions and then reflecting on both the content and delivery of their answers.”

it is just as important for interviewers to listen for how each candidate approaches their response.

To do this, pay close attention to how the candidate responds to each question.

While someone may be appealing on paper, how they articulate themselves will truly differentiate them from the pack and confirm their qualification for the job. Using the linking approach to ask follow-up questions also forces the candidates to think of a response on the spot, which is another great quality to assess.

Incorporating the linking approach provides the interviewer creative liberty to take the conversation in any direction necessary while uncovering crucial points about a candidate. Interviews are the gateway to making quality hires, and hopefully by using this approach in your next interview, you will be better prepared to hire the best talent.

At imatters this is our strategic advantage in using our recruiting services. We ask those and more questions to understand the motivation, development goals and situational concerns for both the client and potential employee.

Contact us today to see the best potential candidates in your market.


Author: Cecilia Rae – Content Writer at iCIMS, Inc

The 10 Most Common Interview Questions

Have an interview coming up?

interviewing.. its difficult on all parts.. what about this crazy question

The best thing that you can do to prepare is to think through the questions you’re likely to be asked and formulate answers ahead of time. Here are the 10 most common interview questions and how to craft a strong answer to each.

Study up to prepare a strong answer for each that highlights your skills and track record.

“Tell me about yourself.”

Focus on the substance of the role and how it interests you. Don’t talk about benefits, salary, the short commute or anything else unrelated to the day-to-day work you’d be doing, or you’ll signal that you’re not particularly enthusiastic about the work itself. Interviewers want to hire people who have carefully considered whether this is a job they’d be glad to do every day, and that means focusing on the work itself – not what the job can do for you.

Charisse: oh so true! Please focus on them and what you can do in skills and attitude!

“Tell me about yourself.”

This means: “Give me a broad overview of who you are, professionally speaking, before we dive into specifics.” You should prepare about a one-minute answer that summarizes where you are in your career and what you’re especially good at, with an emphasis on your most recent job. Keep your personal life out of it; your interviewer isn’t asking to hear about your family, hobbies or where you grew up.

Charisse: please do not add in information about you, your family or negative comments about your present/past employers, this is a biggie!

“What interests you about this job?”

Focus on the substance of the role and how it interests you. Don’t talk about benefits, salary, the short commute or anything else unrelated to the day-to-day work you’d be doing, or you’ll signal that you’re not particularly enthusiastic about the work itself. Interviewers want to hire people who have carefully considered whether this is a job they’d be glad to do every day, and that means focusing on the work itself — not what the job can do for you.

“Why are you thinking about leaving your job?” Or: “Why did you leave your last job?”

Don’t discuss conflicts with your manager or co-workers, complain about your work or badmouth employers. Job seekers are commonly advised to say they’re seeking new challenges, but that only works if you’re specific about those new challenges and how this job will provide them in a way your last job didn’t. It’s also fine to cite things like a recent or planned move, financial instability at your organization or other reasons that are true.

Charisse: now is the time to tell the future employer how you have learned from the past, keep all conversations positive!

“Why would you excel at this job?”

This is your chance to make a case for why you’d shine in the job — and if you don’t know the answer to that, it’s unlikely your interviewer will figure it out either. Since this gets to the crux of the whole interview, you should have a strong answer prepared that points to your skills and track record of experience and ties those to the needs of the job.

“What do you know about our company so far?”

Interviewers don’t want you to simply regurgitate facts about the company; they’re probing to see if you have a general sense of what it’s all about. What makes the company different from its competition? What is it known for? Has it been in the news lately? If it looks like you haven’t done this basic research, your interviewer will likely wonder how interested you really are and whether you even understand what the company does.

Charisse, we provide the overview to you, yet do your own research, learn about them and their successes, research, google, facebook them! They will be doing the same to yoU!!!

“Tell me about a time when …”

Good interviewers will ask about times you had to exercise the skills required for the job. These may be situations when you had to take initiative, deal with a difficult customer or solve a problem for a client. Prepare for these questions so you’re not struggling to think of real examples. Brainstorm the skills you’ll likely need in the job and what challenges you’ll likely face. Then think about examples from past work that show you can meet those needs. When constructing your answer, discuss the challenge you faced, how you responded and the outcome you achieved.

“What would you do in your first 90 days in this position?”

Interviewers are looking for answers that reveal how you set goals and solve problems, and whether you’re ambitious without being unrealistic. You should also acknowledge that you’ll need to take time to get to know the team, what’s working and what can be improved before you make any big decisions — but your answer should still get into specifics to a reasonable extent.

“What’s most important to you in a new position?”

Interviewers want to understand your career goals and whether this job will fulfill them. After all, if you’re looking for a job with lots of public contact and a highly collaborative culture, and this job is mostly solo work, it might not be the right fit for you. It’s in your best interest to be candid and specific when you answer this so you land in a job that aligns with what will make you happiest.

“What salary range are you looking for?”

Job seekers are almost always asked this question, but they often fail to prepare for it and are caught off guard when it comes up. If you wing your answer, you risk lowballing yourself and ending up with a salary offer below what you might have received otherwise. It’s crucial to research the market rate for the job ahead of time.

Charisse: this is so important, I suggest that you ask them… with my skills and education how do I fit into your pay range?


“What questions do you have for me?”

At the end of every job interview, you’ll likely be asked if you have any questions. At this stage, ask open-ended questions about office culture and those that clarify the role. Also ask about next steps in the hiring process and the employer’s timeline for getting back to you. Avoid questions about benefits and pay; hold those for once you have an offer.

No one wants to hire a dummy.

That’s part of what the interview process is for – it’s a chance for your hopefully soon-to-be boss to determine your preparedness for the position, and asking intelligent questions about the company, your boss and the opening you’re applying for is a step in the right direction.

U.S. News asked notable professionals what was the smartest question a job candidate asked them during an interview. Their responses have been edited.

Sara Clemens, chief strategy officer for Pandora Internet Radio

“‘If you were to rank all the people who have done this job in the past, tell me about No. 1 and why you would put them there?’”

Clemens: Why the Question Stood Out

“It demonstrated the individual was critically evaluating the fit between the role and their own capabilities and characteristics.”

Ted Rubin, social marketing strategist, keynote speaker, brand evangelist and acting chief marketing officer for the firm Brand Innovators

“The smartest question a job candidate ever asked me during an interview was something personal about my career that showed they had done their homework.”

Rubin: Why the Question Stood Out


“It was relevant, in context, and incredibly insightful with respect to me and the job she was looking to win.”

Traci Schweikert, senior director of human resources for NPR

“I was describing the organization I was working with at the time to a job candidate, who asked: ‘You’ve described this as a place that welcomes innovation. Can you tell me about a time when you failed at something, or when someone else in the organization failed at something? How did the organization deal with it?’”

Schweikert: Why the Question Stood Out

“In my role I ask situational questions all the time. The job candidate mentioned to me that she’d had friends who started working for ‘innovative startups’ that had stated they wanted good people, but those good people were thrown away when they didn’t immediately succeed. She wanted to ensure the same thing didn’t happen to her.”

Michelle Herrera Mulligan, editor-in-chief of ‘Cosmopolitan for Latinas’

“There are several questions I loved that people asked me or my team on an interview: ‘What qualities did the person who held this job previously have that you’d like to maintain?’ ‘What are the most important qualities that the person filling this job should have?’ ‘What’s your definition of success?’”

Herrera Mulligan: Why the Questions Stood Out

“I loved [the first] question because it showed she cared about what we were looking for, beyond what the job title asked for. The second is a great question because it goes deeper than the job description. It showed that she cared about whether we would be a good fit as colleagues. The third is an amazing question! It was a subtle way of asking what types of goals I would hope to pursue, and for her to pursue, in the position. I liked her right away and put her on the top of my list after this one.”

Joanne Rencher, chief people officer of Girl Scouts of the USA

“The smartest question, hands down, was a candidate who asked me to describe the skills and characteristics of those considered ‘high potentials’ at our company/organization, meaning, those who are known to have excelled through key results and behaviors. In essence, they wanted to know more about my views on the exemplars of my organization.”

Rencher: Why the Question Stood Out

“The candidate was smart enough to do two things, brilliantly and simultaneously: One, sell themselves for the job after what was carefully done homework on the organization, and two, not be satisfied that the salesmanship was sufficient enough to impress. Asking me to describe those considered high potential gave them a clear window into what I considered the ideal match – not in hypothetical terms, either. The candidate went on to sell themselves, but now with information gleaned straight from the prospective employer.”

How has this position evolved since it was created?

Cheryl Palmer, career coach and founder of the career coaching firm Call to Career, says getting a brief history on the role should clear up whether the position has expanded over the years or has been a dead end for employees.

What have past employees done to succeed in this position?

Knowing how the organization measures achievements will help you understand what the expectations will be and whether you have the skill set to meet them, Palmer says. But don’t undermine your past accomplishments just because your route to success doesn’t match up with the one embraced by the company. “You also don’t want to be too narrowly defined by what other people have done. Because you’re a different person, you may approach things a little differently,” she says.

What have you enjoyed most about working here?

Your prospective boss can relay what he or she values most and what led to his or her personal success with the organization. Then, Palmer says, you can internally ruminate about whether you share the same values and can envision yourself working there.

 What is the top priority for the person in this position over the next three months?

This question is helpful so you know what to focus on if you do get the position, Palmer says. Without a clear expectation, she adds, you won’t know what to accomplish or how to make the right impression during your first days on the job.

What are the qualities of successful ( fill in the blank with your career) in this company?

If you’re interviewing for a managerial position, you’ll want knowledge of the skills and core competencies the company treasures in a leader, says David Lewis, founder and president of Operations Inc, a Connecticut-based human resources outsourcing and consulting firm. If excellent people skills and multitasking top the list, emphasize how you’ve demonstrated those traits throughout your career.

If offered the position, can you give me examples of ways I would collaborate with my manager?

As an entry-level staffer, you may want to work with management as a means to showcase your skills and move up. But there’s a distinction between simply taking orders and actively working with a superior who is grooming you for something better. “[Finding] out how an organization utilizes people at the staff level is key,” Lewis says. “Is it a dictatorial environment or a collaborative one?”

What are some challenges that will face the person filling this position?

You owe it to yourself to know what you’re up against. “It just gives you a reality check,” Palmer says. The drawbacks may differ depending on whether the position is managerial or entry-level. As a manager, you may oversee a department that runs on a shoestring budget. As a lower-level staffer, you may work odd hours or get stuck with assignments that lack substance.

Do you have any hesitations about my qualifications?

Asking a question like this lets the interviewer know you’re secure enough to openly discuss your vulnerabilities. It also signals confidence and the ability to be coached, says John Kador, author of “301 Best Questions to Ask on Your Interview.” “Coachability is a hugely attractive attribute as far as interviewers are concerned,” he explains.

Charisse: Its been a bit of a read, yet, do your homework! Research the position, the company, google and yelp them to best prepare for your interview. Dress in accordance for your position, and the next step in your career. You can only impress once! Do it well!

Trust that we have your best interest at heart, review the overview that we have presented as well, these are your tools to make you the top candidate in the market.

Now, its up to you. Only you can make this the interview that impresses the boss.


Author: Alison Green, U.S. News
Comments: Charisse Toale, Senior Recruiter








Facts and Myths for Company Holidays

holiday photo

With the holiday season upon us, employers may have questions about providing time off for certain holidays, how to handle pay for company recognized holidays, and how best to manage time off requests and scheduling issues. To help clarify these issues, we’ve addressed several myths concerning company holidays.

Myth: Employers are required to observe certain holidays.

Fact: Under federal law, employers in the private sector can choose whether or not to observe holidays. Some of the most common company recognized holidays include: New Year’s Day, Memorial Day, the Fourth of July, Labor Day, Thanksgiving, and Christmas. Note that some states require certain types of businesses to be closed on legal holidays and certain employees to be able to take off on certain holidays (e.g., veterans on Veteran’s Day). Check your state law to ensure compliance.

Myth: Employers cannot require employees to work on a holiday.

Fact: Under federal law, an employer generally may require employees to work on a holiday. Employers should remember, however, that they may need to consider providing reasonable accommodations for employees’ religious beliefs and practices. Under Title VII of the Civil Rights Act, employers with 15 or more employees are generally required to provide reasonable accommodations for employees’ sincerely held religious beliefs and practices, unless doing so would impose an undue hardship. This may include providing unpaid time off. The Equal Employment Opportunity Commission’s Compliance Manual has a number of best practices for providing religious accommodations, such as encouraging and facilitating voluntary shift swaps and permitting flexible scheduling.

Myth: Employers must pay non-exempt employees for time off on company holidays.

Fact: Employers generally are not required to pay non-exempt employees when they do not work on a holiday, unless the employer has a policy or practice stating otherwise. However, most employers do offer paid holidays to full-time, non-exempt employees.

Myth: Employers can make deductions from exempt employees’ salaries when the company is closed on a holiday.

Fact: But for a few very limited exceptions, exempt employees must receive their full salary for any workweek in which they perform any work. This means that if the company is closed on a holiday and the employee works any part of the workweek, he or she must still receive their full salary, regardless of whether the employer offers paid holidays.

Myth: Non-exempt employees who work from home on a company recognized holiday without prior authorization are not entitled to pay.

Fact: Employers must pay employees for all hours worked, regardless of whether the time was authorized in advance. The employer, however, may consistently apply their disciplinary action policy to employees who work without prior authorization, but in no case may the employer withhold pay.

Myth: All non-exempt employees must receive “premium pay” when they work on a holiday.

Fact: Under federal law, private sector employers are not generally required to provide premium pay for work performed on holidays (other than the overtime premium required for work in excess of 40 hours in a workweek). While the majority of states do not require premium pay for work on a holiday either, there are exceptions for certain employers in states such as Massachusetts and Rhode Island. Be sure to check your state law to ensure compliance. Even if not required, some employers voluntarily provide premium pay for working on a holiday as an incentive to employees, typically either 1.5 times or 2 times an employee’s normal pay rate.

Myth: Paid holidays must be included when determining whether overtime is due.

Fact: Under the Fair Labor Standards Act (FLSA), non-exempt employees are entitled to overtime for “hours worked” in excess of 40 in a workweek. Paid time off, including time off for holidays, is not considered “hours worked” under the FLSA. For example, consider the situation where an employee works 30 hours during the workweek of Christmas, receives December 24 and December 25 off as paid holidays, and is paid for 46 hours. Under federal law, the employee would not be entitled to overtime pay because his or her actual hours worked is 30. Some employers, however, choose to voluntarily count paid holiday time off as hours worked.

Myth: If a company holiday falls on an employee’s regular day off, an employer must offer the employee another day off.

Fact: If a holiday falls on an employee’s day off, employers are not required to offer another day off, but some employers do so voluntarily. For instance, consider when an employee regularly has Wednesday off and your company offers Christmas (which falls on a Wednesday this year) as a paid holiday. You may choose to provide the employee with another paid day off (e.g., the day after Christmas) since the employee’s schedule would have had him or her off for Christmas anyway.

Myth: Employers cannot require non-exempt employees to work the day before and after a company holiday to be paid for the holiday.

Fact: Under federal law, employers are generally permitted to require non-exempt employees to work the day before and after a company holiday in order to receive pay for the holiday time off. Typically, employers do not apply this policy to employees who scheduled the time off in advance. Note: This practice may not be applied to exempt employees.


Employers should ensure that their holiday policies and practices comply with federal and state law, are clearly communicated to employees in writing, and are applied consistently to all employees.

Flu season is upon us. Here’s what you should be doing!

flu season ahead

In preparation for the upcoming flu season, here’s what you need to know:

This year’s flu shot should work well to fight off this year’s strain of the flu, federal health officials said Thursday.

If true, that prediction will be a welcome shift from a year ago, when a strong, mutated flu strain was largely resistant to last year’s vaccine, catching doctors and the public by surprise.

“So far, the strains in this year’s vaccine seem likely to match,” said Dr. Tom Frieden, director of the Centers for Disease Control and Prevention.

Two strains of influenza virus have been changed in this season’s vaccines, based on the viruses that experts believe will be circulating during the upcoming flu season.

Typically, the flu season starts in October, before peaking in the winter. But flu vaccines are reformulated months earlier, based on what experts predict will be best to fight off what they believe will be in circulation.

Public health officials said Thursday that now is the best time to get a flu shot, because the vaccine takes about two weeks to become fully protective.

“People don’t think of flu when it’s really warm outside,” said Dr. Matt Zahn, Orange County Health Care Agency’s top epidemiologist. “But it’s better to get vaccinated now so you’re going to be protected when flu season gets here.”

Doctors and public health officials say the severity of any flu season is impossible to predict.

Though the flu vaccine does not always work – in the past decade the effectiveness rate has ranged from 10 percent to 60 percent – health officials say immunization is the best defense against influenza, which can inflict cough and high fever and lead to potentially lethal complications.

Each year, those symptoms become severe enough to hospitalize more than 200,000 people in the United States.


1. Flu can kill

The flu might not just keep you away from work or school. The consequences can be serious: hospitalization and sometimes death.

For about 200,000 people, it can lead to bacterial pneumonia and ear and sinus infections and worsen chronic conditions, including asthma and diabetes.


2. The flu vaccine can make you feel bad…

A vaccine will prompt the body’s immune system to kick into action. That stimulation can cause muscle aches and fever, mimicking an infection, said Dr. Charles Bailey, medical director of infection prevention and epidemiology at Saddleback Memorial in Laguna Hills.

“I got the flu shot this year and really had no symptoms whatsoever,” Bailey said. “I usually do feel a little under the weather for the next day or so. People should be aware it’s a possibility.”

Flu symptoms, however, will be much more severe. So that short-term, lousy feeling, “certainly shouldn’t discourage people from getting vaccinated,” he said.

3. … But it doesn’t give you the flu.

The viruses in flu vaccines are either inactivated or weakened. The inactivated viruses are incapable of causing an infection, and weakened viruses, used in the nasal mist, can cause infection only in the cooler temperatures inside the nose.

girl 2

4. Hey, it’s contagious; take a sick day.

You can be infectious before you’re even aware you’re sick. Most adults are capable of transmitting the flu to others one day before symptoms appear, and they remain infectious for five to seven days after onset. Young children and people with weakened immune systems can infect others longer than that.

Flu viruses spread mainly by droplets sprayed when sick people cough, sneeze or talk. The droplets can land in the mouths or noses of people who are as far away as 6 feet. Less often, a person might get the flu by touching a surface or object that has the virus on it.

In addition to getting the vaccine, people should wash their hands frequently, cover their coughs and stay home when sick.

girl 1

Who should get the vaccine?

It’s especially important for people who are:

• age 6 months through about 5 years

• age 50 and older

• immunosuppressed or who have asthma, cardiovascular (except hypertension), renal, hepatic, neurologic, hematologic, or metabolic disorders (including diabetes mellitus)

• pregnant or who will be during the influenza season

• residents of nursing homes and other chronic-care facilities

• morbidly obese (body-mass index of 40 or greater)

• health care workers

• roommates and caregivers of children younger than 5 and adults 50 and older



What Most Employers Want to See on Your Resume

What Most Employers Want to See on Your Resume

In today’s extremely competitive job market, there are many applicants for the same jobs. Many hiring managers make a decision about an applicant in a matter of seconds, just by scanning your resume. In order to make it past the first step, the review of the resume, and make it to the second step of an initial interview, applicants need to understand what it takes to grasp the attention of prospective employers, or more specifically, what those employers want to see on your resume. According to resume writing experts SolidEssay, failure to put into writing what the employers are looking for could mean that the most eligible candidate for the position does not even make it to the interview portion. Below we will provide insight as to what employers want to see on an applicant’s resume.

Contact Information

While this may seem to be an obvious thing for an applicant to add to a resume, it is absolutely necessary that the applicant ensures their contact information is recent and up to date, any email address added to the resume should be one that is checked on a regular basis, and now many employers are looking for links to the applicant’s social media sites, such as LinkedIn, which allows the employer to research the applicant further if they choose to do so.

Summary Section

Research has shown that many hiring managers make decisions about potential employees in just a matter of seconds based on the appearance, quality, and content of their resume. It is for this reason that many experts suggest beginning your resume with a summary section. The summary section should be an attention getter for the hiring managers. This summary should be tailored and focused to reflect how you, as the candidate, have skills that fit the particular employer’s needs.

This summary section can be scripted in a few ways. If you are a recent college graduate with relatively little work experience, it is recommended that a more substantial summary section be the strong opening of your resume. Include your list of particular skills and attributes that match the skillset that the employer is looking for. If you have been in the same career for 15 or 20 years, a bullet statement summary touching on the highlights of your talent and accomplishments will be sufficient in the summary section.

Work Summary

Prospective employers want to know the potential employee’s work experience. This work experience should be in reverse chronological order. Major accomplishments and skillsets that match what the job description should be focused on when providing a work summary. If you have been with the same employer for a substantial period of time, it is not necessary to list all employers that you have worked for, unless those employers have skillsets that match the prospective employee’s hiring criteria. Use actual measurable criteria when describing accomplishments rather than word fluff.


Education should be listed with the highest earned degree listed first, and each subsequent degree listed in reverse chronological order, based on the highest earned degree. High school graduation should not be included on the resume unless that is the highest education level accomplished. Educational affiliations should be included on the resume.

For those graduates who graduated with a non-technical degree, they should include their GPA on their resume if it is over 3.5, but they should include what scale it is on; for example, a 3.7 GPA on a 4.0 scale. For those graduates with a technical degree, they should include their resume if it is over 3.2. Again, these students should include what scale it is on, a 3.2 on a 4.0 scale.

Volunteer Work and Other Relevant Activity

Many applicants are coming straight out of college, or have not been a part of the workforce due to issues such as rearing children, an illness, or other reasons for being out of the workforce for an extended period of time, this time is not considered lost time in terms of gained talents and skills. For many people, the skills that they learn volunteering could be exactly what a prospective employer is looking for. For that reason, it is necessary that those candidates with little work experience or those who have been out of the workforce for a significant period of time list the skills and life lessons that they experienced and translate those skills and life lessons into tangible skills that prospective employers could use.

What Not to do on a Resume

Do not add fluff words, or common, cliché phrases unless you have the statement in the resume to support the statement. For example, do not add the phrase “strong leadership skills”, unless later in your resume you can prove those strong leadership skills through duty responsibilities such as “served as the lead of a team of 20 to complete a project ahead of schedule and under budget”.

Do not embellish your accomplishments or take credit for the work of an entire team. Remember that the resume is just a way to get your foot in the door. The prospective employer is going to follow-up beyond just the resume. Embellishing your skills and talents will come back to haunt you later in the hiring process, as the prospective employers will ultimately validate the items that you have listed on your resume.

Today’s job market is not what it was in the past. Today’s applicants have to be cutting edge, forward thinking, and multi-tasking, outside the box thinkers in order to achieve success. These applicants have to have the ability to sell themselves and ensure they stand out in order to rise above the other potential candidates applying for the same position. They have to market their abilities to ensure that the hiring manager gives the resume more than just a simple glance. Once they make it to the interview portion of the available application, the rest is up to them.

Author bio: At Ben teaches students how to write resumes and different types of essays. One of his recent articles is on how to write an essay in Chicago style.

see you at vision expo west!

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Take advantage of the captive audience at Vision Expo West

Everyone wins in Vegas!
Putting your career opportunity in front of the largest gathering of eye care professionals in the world has never been easier.
On top of the already amazing program that is imatters advertising, placing an ad prior to Vision Expo West will provide an opportunity for your career opportunity to reach thousands of additional eyes over the course of the show.
imatters will be preparing social media engagement and advertising campaigns specifically for Vision Expo targeting an audience of eye care professionals that you wont want to miss out on.
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Let imatters do the leg work while you network

imatters has proven to be the industry standard in eye care recruiting by holding a 97% success rate over the last 12 years.

With multiple affordable recruiting packages, imatters is sure to have a recruiting model fit for your budget.
With Vision Expo West right around the corner, there has never been a better time to bring high quality staff on board.
Want to interview and meet candidates at Vision Expo? No problem. Background checks, employment verification, reference checking and more with a guarantee of integration? We’ve got you covered!
Meet with a recruiter today to discuss your hiring goals and strategies.
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Trouble sleeping? 7 steps to a good night’s rest.“Feeling tired should never be considered normal,” says Michael Breus, PhD, clinical psychologist and author of The Sleep Doctor’s Diet Plan.

In other words, you shouldn’t settle for chronic fatigue in your everyday life, because you can help control how much sleep you’re getting.

Try these tips for falling asleep more quickly and soundly, and for longer stretches of time.

1. Exercise, but not within four hours of sleep.
Because exercise is physiologically arousing, it makes you less likely to fall asleep in the very near term, but more likely to fall asleep later. Four hours is generally enough time between working out and hitting the hay to keep you from feeling wide awake while lying in bed.

2. Keep cool.
Between 65° and 75°F is a good guideline for bedroom temperature, but you can also cool your own body by first taking a warm bath or hot shower before going to bed: Both temporarily raise your body temperature, after which it gradually lowers in the cooler air, cueing your body to feel sleepy.

3. Nighttime snack: cheese and crackers.
About an hour before bed, have a snack that combines carbohydrates and either calcium or a protein that contains the amino acid tryptophan—studies show that both of these combos boost serotonin, a naturally occurring brain chemical that helps you feel calm.

4. Easy on the liquids in the evening.
This will likely lead to lots of trips to the loo.

5. Don’t go toward the light.
The light from the screens of televisions, laptops, tablets, or smartphones inhibits melatonin production, so stop using these devices as early in the night as you can.

6. No big meals at night.
Try to make dinnertime earlier. Avoid rich and/or spicy foods that are harder to digest.

7. Down, Fido.
More than half of people who sleep with their pets say the animals disturb their slumber, according to a survey from the Mayo Clinic Sleep Disorders Center. If your puppy enjoys acting out his dreams, and his dreams are always about chasing things, it might be better for you both to retire to separate beds.